Case Studies
Decreased Talent
Scout program
Landing page
Bounce rate by 16%
Haircare Brand Boosts CTR by 424% at One-Third the Cost
A million-dollar legacy hair care brand, needed help boosting product interest among younger consumers and sales at partner sites. We created and executed a paid advertising strategy for Facebook, Instagram, Google Search and Display, and YouTube. The initial campaign had a clickthrough rate of 4.09 percent, a 424 percent increase over it’s previous ad performance. The ads outperformed the industry average clickthrough rate by 350 percent at just one-third the industry average cost per click.
Social Ads • Content Strategy • Brand Awareness
Ticketmaster
Ticketmaster faces high levels of negative consumer sentiment that adversely impacts their brand—and bottom line. We leveraged social listening to assess consumer sentiment trends and identify common consumer pain points. Based on our monthly reports and competitor intelligence, we developed recommendations for new and improved product and service offerings to improve customer satisfaction, including during the onslaught of COVID-19 event cancellations.
Social Listening • Social Analytics • Business Strategy
Athleisure Brand Achieves Impressive $9.45 ROAs
Ticketmaster faces high levels of negative consumer sentiment that adversely impacts their brand—and bottom line. We leveraged social listening to assess consumer sentiment trends and identify common consumer pain points. Based on our monthly reports and competitor intelligence, we developed recommendations for new and improved product and service offerings to improve customer satisfaction, including during the onslaught of COVID-19 event cancellations.
Paid Advertising • Marketing Strategy • Remarketing
Haircare Brand Boosts Click-Through Rates by 6x
A global, luxury haircare brand, sells exclusively through third-party retailers. They have no access to sales data—a challenge in optimizing paid advertising. The company struggled to use paid advertising to increase brand awareness, traffic to retailers, and sales revenue. We provided paid advertising services from audits to campaign strategy and execution. Our campaigns generated click-through rates of 4.67%, almost six times their past year’s CTR and far above the industry average. The campaigns cost $0.35 per click— a 24.5% decrease year-over-year for the child of a giant fortune 500 company.
Bidding Strategy • Social Ads • Google Ads
Goldfinch Cloud Solutions
GoldFinch lacked an SEO strategy and struggled to drive organic traffic to their site. We first conducted an SEO audit and SEO keyword research. Next, we collaborated with GoldFinch’s team to revamp their website structure and copy to optimize on-site SEO. We also reached out to industry leaders, bloggers, and social influencers to generate backlinks and social media mentions to increase GoldFinch’s off-page SEO. GoldFinch’s domain ranking increased 16 points and the site’s page load time sped up from a lagging five seconds to an excellent two seconds.
On-Site SEO • Off-Page SEO • Content Audit • Search Keywords
Lyft
Social Media Listening • Social Media
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