Chris MarcheseFounder & CEO, SET Marketing
A senior marketing leader who sets the strategy, plus the team that builds the site, runs the ads, handles SEO and follow-up, and tracks all of it to revenue. Built for businesses doing $1M to $20M a year.
SET Marketing is a Toronto marketing agency with a second home in Miami. We help growing businesses win more customers from their website, from Google, from ads and from the leads they already have.
Every client gets a senior marketing leader who sets the plan, and a team that does the work. Your website, SEO, ads, lead follow-up, CRM and reporting all run from that one plan, so every part pulls in the same direction.
Since 2019 we have helped more than 150 companies across 12+ industries grow, from local service businesses to brands like BMW and Marriott.
We measure our work the way you measure your business: calls, booked appointments, customers and revenue.
A fractional CMO is a senior marketing leader who works on your business part time. They set the plan, the budget and the priorities, and keep every dollar of marketing tied to sales.
At SET, your fractional CMO comes with the team that carries out the plan: your website, your Google ranking, your ads and your lead follow-up, all run by the same people.
| Hire a full-time CMO | Hire an agency | SET Marketing | |
|---|---|---|---|
| Who sets the strategy | Your CMO | You do | Your SET fractional CMO |
| Who does the work | A team you still have to hire | The agency, task by task | The same SET team |
| Who owns the results | Your CMO | You do | SET, against your sales numbers |
| What you commit to | A full-time executive hire | A list of deliverables | A monthly engagement |
Home services, med spas, clinics, real estate, professional services and more. Pick your industry to see how we would grow it.
View our latest production
Growing businesses across 12+ industries in North America.
Chris Marchese is the founder of SET Marketing and the wider SET ecosystem. A marketer and operator with an editorial eye, he builds the systems most agencies only talk about, pairing real creative production with the acquisition infrastructure that turns attention into revenue.
Based between Toronto and Miami, Chris is also a luxury lifestyle and hospitality creator with a 500,000+ audience across Instagram and TikTok, with on-screen credits and a LinkedIn newsletter, Setting The Pace, on growth and building in the premium space. SET Marketing is where his creative instinct and operator discipline meet.
Pick the level of help you need. Every engagement is scoped to your business and billed monthly, with no long lock-ins.
SET Marketing sits inside a wider ecosystem of operating companies, capital, and proprietary systems built to help businesses scale.
SET gives growing businesses a senior marketing leader (a Fractional CMO) plus the team to execute: paid ads, SEO and AI search, websites, automation, CRM and reporting, all tracked to revenue.
Service businesses and brands generating roughly $1M to $20M a year, mostly in Toronto and Miami, that want marketing tied to sales rather than reports full of impressions.
A part-time, senior marketing executive who sets the strategy, runs the team and owns the numbers, at a fraction of the cost of a full-time hire. See how our Fractional CMO service works.
Everything is a month-to-month retainer with no long-term lock-in. Engagements are sized on a strategy call based on scope.
Toronto, Ontario and Miami, Florida. We work with clients across North America, in person or online.
Book a free strategy call. We'll look at your numbers, show you what we'd do first, and you decide. Either way, you keep the insight.
Tell us about your business and where you want it to go. Chris reviews every request personally and we will show you what we would do first.
Behind the work, the clients, and the strategy.