SET Marketing is a fractional CMO for businesses generating $1M to $20M. We advise, consult, and implement.
Growing a business requires more than running campaigns. You need a clear strategy, the right channels, and the systems to turn marketing investment into measurable growth. SET brings those pieces together under one roof, combining strategic marketing leadership with hands-on execution across websites, SEO, paid media, lead generation, conversion, and automation. The goal is simple: build a marketing system that attracts the right prospects, converts them into customers, and gives your business a clearer path to growth.
Since 2019, we have helped scale more than 150 companies across 12+ industries. Our work has contributed to more than $500M in client revenue and involved more than $60M in profitable ad spend. We measure marketing by its contribution to the business, not by how busy the marketing looks.
Likes, followers, and impressions can have their place, but they are not the measure of success. We track the metrics that connect marketing activity to commercial performance, including conversion rate, customer acquisition cost, and pipeline generated through organic and paid search.
As a Toronto marketing agency serving businesses across the GTA and beyond - with a second home in Miami - SET gives growing companies access to senior marketing leadership and the resources to execute it: one partner to help shape the strategy, build the system, and put it to work.
Ideal for businesses in home services, med spas, professional services, real estate, healthcare, and beyond.
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Businesses generating $1M to $20M, across 12+ industries in North America.
Chris Marchese is the founder of SET Marketing and the wider SET ecosystem. A marketer and operator with an editorial eye, he builds the systems most agencies only talk about, pairing real creative production with the acquisition infrastructure that turns attention into revenue.
Based between Toronto and Miami, Chris is also a luxury lifestyle and hospitality creator with a 500,000+ audience across Instagram and TikTok, with on screen credits and a LinkedIn newsletter, Setting The Pace, on growth and building in the premium space. SET Marketing is where his creative instinct and operator discipline meet.
Flexible engagements scoped to where you are and where you want to grow. Monthly, no long lock ins.
SET Marketing sits inside a wider ecosystem of operating companies, capital, and proprietary systems built to help businesses scale.
We work with a select number of businesses each quarter. If you are serious about generating more qualified leads and revenue, let us talk.
Behind the work, the clients, and the strategy.