Strategy, Marketing
and Market Expansion.

A consulting and marketing firm for mid-market businesses and public bodies. Growth strategy, digital marketing, expansion into and out of Canada, and training, with every dollar tracked back to sales.

How it worksSee our services
As seen on IMDb The Martini Shot · This Mortal Coil · Poets and Madmen 500K+ followers 4.2M+ views BMW · Huawei · Marriott · Miami Dolphins

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Tell us about your business.

Brands We Have Worked With
Industries We Work In
Infrastructure· Construction· Government· Economic Development· Non-Profit· Transportation· Logistics· Technology· SaaS· Aerospace· Defense· Agribusiness· Food & Beverage· Healthcare· Health Technology· Consumer Products· Ecommerce· Manufacturing· Hospitality· Professional Services· Infrastructure· Construction· Government· Economic Development· Non-Profit· Transportation· Logistics· Technology· SaaS· Aerospace· Defense· Agribusiness· Food & Beverage· Healthcare· Health Technology· Consumer Products· Ecommerce· Manufacturing· Hospitality· Professional Services
The Firm

One Team for
Strategy and Growth

SET Marketing is a Toronto consulting and marketing firm with a second home in Miami. We work with mid-market businesses, government bodies and non-profits on the plan, the marketing and the market entry that turn into new customers and new revenue.

Every client gets a senior leader who sets the plan, and a team that does the work. Corporate strategy, website, search, ads, lead follow-up, CRM, reporting and expansion into or out of Canada all run from that one plan, so every part pulls in the same direction.

Since 2019 we have worked with more than 150 companies across 12+ industries, from infrastructure and transportation to healthcare and consumer products, and with brands like BMW and Marriott.

We measure our work the way you measure your business: calls, booked appointments, customers and revenue.

Growth Strategy Market Expansion Fractional CMO Websites SEO and AI Search Google and Meta Ads CRM and Follow-Up Training
The SET Difference

What Is a
Fractional CMO?

A fractional CMO is a senior marketing leader who works on your business part time. They set the plan, the budget and the priorities, and keep every dollar of marketing tied to sales.

At SET, your fractional CMO comes with the team that carries out the plan: strategy, website, search, ads, lead follow-up and market entry, all run by the same people.

SET MarketingHire a full-time CMOHire an agency
Who sets the strategyYour SET fractional CMOYour CMOYou do
Who does the workThe same SET teamA team you still have to hireThe agency, task by task
Who owns the resultsSET, against your sales numbersYour CMOYou do
What you commit toA monthly engagementA full-time executive hireA list of deliverables

Is this for you?

  • You spend on marketing but can't tell what's bringing in customers.
  • You are expanding into Canada, or out of it, and need a partner on the ground.
  • Marketing decisions keep landing on your desk.

What you get

  • One leader who owns your marketing
  • One plan every channel follows
  • One team doing the work
  • One report showing what brings in customers
Book a Free Strategy Call How our fractional CMO service works
By The Numbers

Real Numbers,
Real Impact

2
Cities
Toronto and Miami
150+
Companies Served
Toronto, Miami and across North America
12+
Industries Served
Infrastructure to healthcare
Who We Help

Built for Mid-Market Growth

Infrastructure, transportation, technology, aerospace, agribusiness, healthcare, consumer products, and government and non-profit bodies. Pick your industry to see how we would grow it.

Infrastructure & Construction
View playbook →
Government & Non-Profit
View playbook →
Transportation
View playbook →
Technology
View playbook →
Aerospace & Defense
View playbook →
Agribusiness
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Healthcare
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Consumer Products
View playbook →
Inside SET

Commercial Grade Content

View our latest production

Play Showreel
4.2M+
Views
258K+
Likes
293
Days of Watch Time
102K+
Shares
Operation Redline, by Chris Marchese & Yaxology · 54.5K saves · 20.3K reposts · 1.1K comments · 436K total interactions · Instagram, Facebook & more · lifetime totals
Who We Serve

Who We Serve

Mid-market businesses and public bodies across North America, and companies moving into or out of Canada.

12+
Industries Served
150+
Companies Served
Primary Focus
Fractional CMO
Strategy, marketing and expansion under one team
The Founder

Meet Chris Marchese

Revenue is a system. Build the system and the growth takes care of itself.

Chris Marchese is the founder of SET Marketing and the wider SET ecosystem. A marketer and operator with an editorial eye, he builds the systems most agencies only talk about, pairing real creative production with the acquisition infrastructure that turns attention into revenue.

Based between Toronto and Miami, Chris is also a luxury lifestyle and hospitality creator with a 500,000+ audience across Instagram and TikTok, with on-screen credits and a LinkedIn newsletter, Setting The Pace, on growth and building in the premium space. SET Marketing is where his creative instinct and operator discipline meet.

LinkedIn Instagram TikTok IMDb Book a Free Strategy Call
Engagement Models

How We Engage

Pick the level of help you need. Every engagement is scoped to your business and billed monthly, with no long lock-ins.

Start
Growth Audit
Scoped on the call · One-time project
  • A full review of your strategy, website, ads and leads
  • A check of your tracking and reporting
  • Feedback on your offer and messaging
  • A 90 day growth plan
  • Goals and a revenue model
  • A walkthrough of the plan with you
Book a Free Strategy Call
Most Popular
Done For You Growth
Scoped on the call · Month to month
  • Google, Meta and YouTube ads
  • A website built to get calls and bookings
  • SEO, Google Maps and AI search
  • Lead follow-up and CRM
  • Ad creative and landing pages
  • Weekly reporting and improvements
  • A dedicated team
Book a Free Strategy Call
Scale
Fractional CMO
Scoped on the call · Month to month
  • A senior marketing leader on your team
  • SET OS: tracking, CRM and follow-up connected
  • Ads, SEO and follow-up run as one plan
  • Direction for your team and vendors
  • Budget and revenue forecasting
  • Brand and creative production
  • Market expansion and partner introductions
  • Reporting for owners and boards
Book a Free Strategy Call
The SET Ecosystem

More Than an Agency

SET Marketing sits inside a wider ecosystem of operating companies, capital, and proprietary systems built to help businesses scale.

Chris Marchese standing on a marina dock beside yachts
SET Marketing
The Agency
Fractional CMO leadership and growth infrastructure. Strategy, websites, SEO, and ads under one roof.
Chris Marchese working on a laptop aboard a boat
SET Enterprises
Founder
The parent company behind the SET portfolio. Building verticals across marketing, ventures, and media.
Bright, modern living room in a luxury home
Fraction Kings
Founder
A rewards crowdfunding platform where supporters fund creators by buying the gear. Chris is a partner.
Close-up of a hand on a car door handle
Setting The Pace
Newsletter
A LinkedIn newsletter on growth, leadership, and building in the luxury space. Written from the field.
Professional in a blazer reviewing notes in a meeting
SET OS
The System
Our proprietary acquisition operating system. Tracking, CRM, pipeline, and automation that runs growth 24/7.
Blue sports car parked outside a lit building at night
150+ Clients
Track Record
Businesses across 12+ industries scaled since 2019.
FAQ

Common Questions

What does SET Marketing do?

SET is a consulting and marketing firm. We set growth strategy, run digital marketing (websites, SEO and AI search, ads, CRM and follow-up), help companies expand into or out of Canada, and train sales and leadership teams, with every dollar tracked to revenue.

Who is SET for?

Mid-market businesses and public bodies: infrastructure and construction, transportation, technology, aerospace and defense, agribusiness, healthcare, consumer products, and government and non-profit organizations, mostly in Toronto and Miami, plus companies entering the Canadian market.

What is a Fractional CMO?

A part-time, senior marketing executive who sets the strategy, runs the team and owns the numbers, at a fraction of the cost of a full-time hire. See how our Fractional CMO service works.

How does pricing work?

Retainers are month to month with no long-term lock-in; the Growth Audit is a one-time project. Engagements are sized on a strategy call based on scope.

Where are you located?

Toronto, Ontario and Miami, Florida. We work with clients across North America, in person or online.

How do we get started?

Book a free strategy call. We'll look at your numbers, show you what we'd do first, and you decide. Either way, you keep the insight.

Let's Connect

Reach Us Directly

Prefer to skip the form? Email, call or message us and we will show you what we would do first.

Email
chris@marketingbyset.com
Instagram
@marketingbyset
LinkedIn
thechrismarchese
Phone
+1 (647) 546-9432 · Toronto
+1 (754) 226-0309 · Miami
Send Inquiry
@marketingbyset

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